NHLBI Catalyze Webinar: Beyond Technical Milestones - Incorporating Desirability Into Your Innovation

Event description

Presenter: Moline Pandiyan

Presenter Moline Pandiyan is an RTI Innovation Advisor with more than 12 years of experience guiding, supporting, and empowering innovators along their innovation journeys, enabling them to bring their research, inventions, and capabilities into practice.
This presentation will emphasize the importance of desirability in a successful innovation, highlight techniques to engage the market and incorporate critical stakeholder insights early, and introduce a framework tool — ICANVAS for Medical Applications — that can help guide your innovation journey from concept to impact.

Webinar presented on August 24, 2021 to an invited audience.

This video is provided for educational purposes only.

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Chapters

05:09
What is Commercialization
05:57
Multiple Path to Market
07:15
Technology Readiness
09:50
Desirability, Feasibility and Viability (DVF)
12:30
Accessing Desirability and Understanding Potential Impacts and Potential End Users
15:04
Introduction to ICANVAS - Assess Commercial Readiness
16:42
CANVAS - Six Facets of Commercial Readiness
17:55
Technology Readiness and Regulatory Status
18:30
Inventors/Team Status
19:57
Intellectual Property
20:40
Development Resources
21:01
Business Strategy
21:32
Market Fit
23:34
Developing and Vetting Your Value Proposition with Key Stakeholders
25:31
How to Assess Desirability/Value Proposition
27:55
Convey Value to Your End User
30:40
Speaking with Other Experts
32:25
Primary Research
33:46
Capture and Analyze Your Feedback and Findings
35:20
Using ICANVAS to Access Your Innovation and Next Steps
36:10
The Dos and Don'ts
39:30
Conclusion
This research was, in part, funded by the National Institutes of Health (NIH) Agreement OT2 HL157844-01. The views and conclusions contained in this document are those of the authors and should not be interpreted as representing the official policies, either expressed or implied, of the NIH.