Commercialization Resources


Business Model Canvas

The Business Model Canvas is a visual tool to depict the key characteristics of a business. The components include: the partners, activities, resources, value proposition of the business, customer relationships and segments, channels to distribute the product, and cost structure and revenue streams. The canvas provides a framework for researchers to organize thoughts about a potential business.

  • Business Model Canvas Explained – A 2-minute, high-level overview of the business model canvas from Strategyzer.
  • Taking the Business Model Canvas to the Next Level – In this 1-hour video, Neil Tarallo, senior lecturer and Pillsbury Institute Faculty Ambassador at the Cornell University School of Hotel Administration, discusses basic and advanced applications of the business model canvas.
  • I-Corps at NIH – The I-Corps through the NIH is an entrepreneurship training program designed for companies that have received funding through the NIH/CDC SBI and STTR. This 8-week program is hands-on, allowing you to learn about focusing your business plan and bringing your treatment to patients. This page includes information and contact information for I-Corps representatives within individual agencies.