Market Analysis
When developing a technology, the innovator needs to consider the needs of the potential customer and how the potential solution is better than currently exists. The process of market analysis gathers data on the potential market for a product, the existing competitors, and helps to define the value proposition for a product. These resources explain how to gather data for a market analysis, the key stakeholders to consider, and data to consider.
- Market Sizing and Competitive Landscape - This 20-minute video is part of the NIH Centers for Accelerated Innovation (NCAI) webinar series to assist the University of California Center for Accelerated Innovation (UC CAI) applicants. Dr. Vish Krishnan talks about market sizing (total, addressable, and target market), guidance for target pricing, and competitive landscape.
- Catalyzing the Next Generation of Healthcare Technologies and New Medicines - 52 minute overview video by Jennifer Shieh, PhD (NIH Small Business Coordinator and Program Director) provided by the UC Center for Accelerated Innovation and UCLA Clinical and Translational Science Institute. Gives an overview of SBIR/STTR from the NHLBI perspective.
- Market Research Questions Centered on the 4Ps (payers, providers, physicians, patients) and 1R (regulators) - These short videos are provided by the B-BIC Skills Development Center, as part of the Entrepreneurship Skills Training Series. Speaker: Lisa Webeck, MBA.
- 5C's Framework for Market Landscape Assessment - This 8.5-minute video is provided by the B-BIC Skills Development Center, as part of the Entrepreneurship Skills Training Series. Lisa Webeck, MBA explains the 5Cs (company, category/climate, customer, consumer, competition) of the market landscape.
- Stop to Look at the Market Landscape - This 5.5-minute video is provided by the B-BIC Skills Development Center, as part of the Entrepreneurship Skills Training Series. Lisa Webeck, MBA covers how to validate your assumptions with market research.