Reimbursement
Reimbursement, or what or who will pay for a product, is important to consider even in the early stages of product development. Having an idea of a reimbursement strategy for your product will help you to identify what stakeholders should provide input and to define product characteristics that might influence reimbursement, (e.g. delivery method). The resources below introduce terms related to reimbursement and how to use this information in a market analysis.
- Reimbursement 101 - Join presenter Dr. Renée Arnold as she walks through Reimbursement and Health Economics and Outcomes Research as evidence development. This webinar aims to provide a basic understanding of the structure of the US Healthcare System and components of reimbursement and to convey how evidence development support reimbursement. Attendees will gain a deeper understanding of why and how reimbursement guides product development and ultimately which products eventually reach market.
- Early Reimbursement and Market Access Planning - In this 1-hour video, Tonya N. Dowd (Vice President, Reimbursement, Health Economics, & Market Access at MCRA) highlights the importance of early market access strategy focused on coverage, coding, and payment, and gives a few common mistakes and how to avoid them.
- Opportunity Assessment - This 20-minute video is part of the Entrepreneur Workshop Series, co-hosted by NIA’s Office of Small Business Research (OSBR) and the National Heart, Lung, and Blood Institute (NHLBI). Don Rose and Renee Arnold stress the importance of addressing the market, reimbursement, and economic questions early on in development, and Luis Gutierrez covers common pitfalls in reimbursement strategy.