Commercialization Resources


Exit Strategies

  • Viable Commercialization Exit Strategies - This 20-minute video is part of the Translational Training for Life Science Innovators and is developed by the Kentucky Network for Innovation & Commercialization (KYNETIC). Speakers: Eric Hartman and Raja Krishnan.

Strategic Partnerships

The resources below give you some insight into how pharmaceutical companies view product development success and failure, how they evaluate risk when developing a product, and the types of questions they may ask you about your potential product. These resources also offer strategies on how to identify potential industry partners and create productive partnerships.

  • NHLBI Small Biz Hangout: How Pharma Evaluates New Therapeutic Opportunities - In this 1-hour video, speaker Craig Wegner (PhD, Astra Zeneca) covers the three pillars of survival and 5R’s framework to de-risk your technology. Additionally covers some of the most common causes for biopharmaceutical project failure to learn strategies to recognize and work around these failures before they happen.
  • Building Effective Business Development in Pharma – This article, from BCG, covers six success factors that enable rapid and effective decision making to enhance BD performance. The lessons in this article can be translated broadly beyond pharma to other health innovations.
  • Business Development in Drug Development – This 30-minute seminar on Business Development, from the ADDA Lecture Series at the University of Alabama at Birmingham, discusses insights into the process of finding industry partners, what to expect, and how to prepare for potential questions.
  • 9 Questions for your medical device development partner search – This article by Starfish Medical, a medical device design, development, and contract manufacturing company, presents key questions for your team to consider if outsourcing the development of your medical device.
  • The Final Frontier - Finding Commercialization Partners – In this 6.5 minute video presented by the B-BIC Skills Development Center, speaker Seema Basu discusses how to identify/recruit partners, understanding what your technology brings to the table, and a sponsored research agreement collaboration.